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  • #3. Identify, track, and respond to looming grey swans We were so taken with the term "grey swan" that we named our Guild after it. Whereas Black Swans are completely unpredictable,

    Grey Swans are a completely different animal.

    Grey Swans are big worldwide occurrences and issues that are thought to be unlikely yet are nonetheless possible, knowable, and predictable. They can be predicted, investigated, and considered before they occur. We believe there is significant benefit in watching and considering the eventual reality of hurricane weather fronts, which can be difficult to predict in terms of time, intensity, and path.

    The pandemic had been identified as an impending trend for 2020 by my company; while it wasn't a top ten Meta trend, it was in the top half of the list. Similarly, our Guild believes that major new forces for structural workplace change, cybersecurity, and climate reckonings emerge in 2022 that have not to be adequately priced into our current thinking. The first to identify and respond to these negative or rogue events will also be the first to profit and scale.

    Firms can use futurism and foresight to address unforeseen wild card situations and come up with contingencies that traditional thinking can't.

    #4. Use Knowledge Arbitrage to Your Advantage

    There's a lot of competition out there. It is possible to make a fortune in a couple of months rather than years. Working with foresight and forethought has a great, explicit value.

    Over the course of 50, 100, or 200 years, companies used to take calculated efforts to establish themselves as international firm strongholds and brand icons. Someone with a fantastic concept and few assets can now become some of the world's most valuable firms and individuals.

    Barack Obama was a virtual unknown in 2006, but by 2009, he had become President of the world's largest economy and nation.

    In 2009, Netflix was primarily a direct mail DVD firm; currently, it is a $250 billion media behemoth with over 200 million streaming subscribers.

    Peletons were invented in 2012 and have since transformed the way we exercise, with a market value of $30 billion.

    NFTs (non-fungible tokens, for those who aren't familiar) was created in 2014 and are now at the top of every speculator's mind, with a market cap of $25–50 billion.

    In 2017, no one had heard of TikTok, but it is currently on its way to 1 billion active users and a $400 billion valuation.

    Information is a powerful tool. Future information is even better, allowing you to be the first to act and the first to react quickly.

    Sensing and exploiting opportunity before others has significant blitzscaling value and competitive advantage with Futurism & Foresights.

    #5: Recognize and Manage Issue Complexity

    The world has gotten tremendously complex in our quest for advancement. "They believe that if a butterfly flaps its wings in the Amazonian rain forest, it can influence the weather half a world away," Nassim Nicholas Taleb writes in The Black Swan. Perhaps a little exaggeration, but metaphorically quite apt.

    The tangle of interconnected elements confronting today's policymakers, planners, and business leaders is vast. Our incredible potential for collective learning can also help us overcome obstacles such as weighing causal elements, comprehending the interconnectedness of looming crises, and ensuring that our successors live at least as well as we do, if not better.

    Futurism and Foresights offers a holistic approach that other hard-edged sciences and fields of study simply do not.

    #6. Deal with No-Straight-Lines Trajectories and Unpredictability

    Stability, trust, certainty, and high likelihood scenarios are strongly rooted in times of little change. At the heart of medieval periods were centuries and millennia-old monarchy, nobility, and theology. People were generally kept within their birth classes through caste systems. Technology progressed at a glacial pace. There were wars, famines, and turmoil, but for the most part, the earth ran in a straight line. That is no longer the case.

    Who would have guessed that in the face of a pandemic that has resulted in the loss of 255 million jobs worldwide and the infection of 220 million people with a potentially fatal virus, the global stock market and real estate markets would have witnessed two exceptionally strong boom years? Obviously, some intelligent individuals did.

    Instead of straight-line forecasting and projection, futurism and foresight allow us to contemplate feasible, non-linear possibilities and chasm hopping.

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    #7. Navigate Emerging Technology's Multiple Pathways

    Emerging technology, particularly artificial intelligence (AI), and our march toward singularity have put a wrench in many people's plans for the future. What was once thought to be science fiction has now become reality. We must learn to balance technological marvels with the moral and spiritual demands of our species. It's what distinguishes us as a sentient, intelligent species.

    Universal translators, tablets, androids, smartphones, tricorders, bionic limbs, 3D printing, and space stations were all unthinkable in 1960, yet they are now commonplace. Some of this can be predicted (for example, Moore's Law), some of it can be navigated (for example, the Gartner Hype Cycle), and some of it can be changed (e.g. the current billionaire fascination with space exploration and travel).

    Technology not only advances at a faster rate than ever before, but it also has far-reaching implications for how we live, work, study, play, and aspire.

    Futurism and foresight provide us the freedom to think outside the box and contemplate the implications of the fourth industrial revolution and its attendant technologies.

    #8. Instill in others a sense of worth and hope.

    People who look to the future rather than being stuck in the past are more optimistic, happy, more productive, according to a recent study. Being able to critically examine and take a longer view in times of major shifts and attacks on conventional standards assists many people to stay engaged in their current afflictions rather than being paralyzed by the specter of their current ailments. Future-based rituals and strategies can assist people in coping with some of the most difficult times in their life.

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    We can encounter fresh beauty, innovation, and creativity as a result of futuring. It enables us to process intelligence, multiple views, and large amounts of data. It allows us to have more empathy and a more comprehensive grasp of the cosmos and our place within it. It gives us access to the vitality of future wealth, equity, and security, in addition to our bodily and mental health. It also allows us to experiment with truths, myths, order, and our rational brain in a more structured fashion, rather than just tossing darts or hoping for the best.

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