|
|
With a larger percentage of people than ever before finding out about products and services by searching online, it’s important that you make some room in your budget for online promotional techniques such as SEO. The main advantage of SEO is that a targeted audience can be reached in a cost-effective and measurable way. If a prospective customer types in a topic relevant to what your business can provide, don’t you want to be on that first search results page alongside your competitors? If you aren’t in one of those top ten search spots, another business just gained a new customer—or, you just lost one.
|
|
|
|
|
|
![SEO Consultants](https://gazhall.com/images/seo-competitor-analysis.jpg)
|
|
|
|
|
|
## Suggestions Around Technical SEO
|
|
|
|
|
|
According to leading SEO Consultant, Gaz Hall: Next time you start to build your SEO strategy, make sure that everything is fine on the base level and create an appropriate Technical SEO strategy. Technical SEO means improving page performance, which helps user page experience. Affiliate sites can often experience cannibalisation by trying to dive too granular with their content, so making sure to structure your site correctly to pass value to the parent topic is important. A technical SEO audit will showcase any issues with your site that could be harming your ranking position. An independent [SEO Consultant](https://gazhall.com) has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy.
|
|
|
|
|
|
## You Want Your Content To Have A Long Lifespan
|
|
|
|
|
|
By writing well-optimized content for your users, search engines can show your article for relevant queries in the top results. By building an SEO strategy into your writing, you can aim to increase traffic to your site and grow your audience. Conceptually, content is not that difficult to grasp. There is a lot of common sense involved. Unfortunately, many brands still struggle, and continue to get content marketing wrong, because they have wrongly determined who is responsible for content marketing within the business. Creating content is not easy and, once done, it is all too easy to consider the box ticked. Content created, job done. However, without a rock-solid distribution plan (and effort) all the hard work will go to waste. People are not reading your blog just because of the content, they are reading it because of you (and your team), so develop and maintain a unique voice and style to stand out from the crowd. A recommended [B2B SEO Agency](https://gazhall.com/b2b-seo-agency.html) will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands.
|
|
|
|
|
|
## Increasing Your Market Share Through Competitive Analysis
|
|
|
|
|
|
It’s no secret your competitors are hungry. That makes things more difficult as you’re navigating your SEO strategy. You probably already know who the big players in your industry are, but can you name your main SEO rivals? They aren’t necessarily the same. Pay special attention to the keywords that you already rank for, but where you are lagging behind your competitors, particularly when you are only a position or two behind your primary competitor for a particular keyword phrase. If you’re serious about competitive analysis, it’s not enough to just evaluate the two Industry Leaders everyone’s talking about (that kind of analysis will likely get you depressed real quick). There are many different things a [SEO Consultant in London](https://gazhall.com/seo-consultant-london.html) can do for you.
|
|
|
|
|
|
## The Importance Of Keyword Research To Your Online Marketing Strategy
|
|
|
|
|
|
If you've started developing any kind of digital marketing strategy, keyword research probably isn't a new term for you. Keyword research can provide you with insights into your customer’s world that you could never get from normal feedback. Understanding what they are looking for is an invaluable piece of information to your business. SEO keywords can be single words or phrases used to optimize the website content to rank higher on Google. These words or phrases are used by people to search for what they are looking for. In the long run, utilising keywords can save companies and individual’s time. With a steady income of traffic, less effort can be spent networking and advertising a site’s goods and services. Saving time is always a priority as it allows a brand to progress, and even save money. If you are looking for a [Professional SEO Service](https://gazhall.com/seo-services.html) to help you with your Google rankings, then a simple Google search should suffice.
|
|
|
|
|
|
## SEO Statistics All Small Business Owners Should Know
|
|
|
|
|
|
Below we’ll share impressive search engine optimization statistics to improve your rankings. Using these easy to understand facts and figures, you pick SEO tricks to use for your website. Let us begin.
|
|
|
|
|
|
- Around 8% of search queries are phrased as questions.
|
|
|
- 71% of B2B marketers use content marketing to generate leads.
|
|
|
- The average reading level of a voice search result is 9th grade.
|
|
|
- 39% of purchasers are influenced by a relevant search.
|
|
|
- Only 5.7% of pages will rank in the top 10 search results within a year of publication.
|
|
|
- 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches. |
|
|
\ No newline at end of file |