Monerotopia 2024 Marketing and Publicity

Monerotopia 2024 Marketing & Publicity

Hi! As discussed in the previous community meeting, I am proposing that we spend the unused funds from the last Monero Outreach CCS on marketing & publicity for Monerotopia 2024, which starts next Thursday. I would be the key point of contact for the PR firm and will provide a final report on what's been achieved.

Our events are the perfect opportunity to publicize/advertise Monero and so far we haven't done a good job at that. This proposal is a first step in changing that.

Estrategia Blue PR, a leading publicity firm in Mexico, has made a proposal and they are ready to start today. We need to engage them ASAP. Vik Sharma has agreed to handle the payment and receive the XMR at no surcharge. The proposed budget (~$5500) is within the remaining amount (36.68 XMR or ~$6000), which we intend to spend in full with more (or less) media buys, depending on the actual amount received by the firm.

As the only remaining, active member of Monero Outreach, I believe this is a good use of the funds and in the spirit of what the donors wished to support.

Cheers! geonic

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i think we need at least a blurry outline, for example id say no if the plan is to spend it all on facebook ads

Geonic provids the pdf

i upvote proposal

I agree with @monerobullgitlab . In rough terms, what does 37 XMR of "media buys" get us?

And can Estrategia Blue PR bring notable attention with <4 days prep?

mentioned in commit 810479fd

merged

tldr of this proposals merge to work in progress:

(initially i commented without invluding the 26th meeting, geonic corrected this)

26th Oct community meeting logs

9th Nov. community meeting logs

Monerotopia happens, ROMA, MEXICO CITY November 14th-17th

21st November:

Rucknium asks any media hits

geonic responds: "we have a meeting with the PR co to recap the event today. anhdres was interviewed by 10 or 11 media if I remember correctly"

23rd November community meeting logs

24th november a candid update from geonic : "I agree the value isn’t there. I told them as much. The other 5-6 articles are basically just a copy-paste of the press release. They said they’ll make it up, I want to see how."

however, more funds remain to fund further outreach.

27 November, The proposal was merged to work-in-progress, full update will be provided prior to payout.

We're 0.01 short on this one / we only have 36.67 to cover this

my bad. IOU 0.01 XMR